In 2011 Toddy joined Picture Farm Production as partner, executive creative director, lead editor, in-house filmmaker and head of post production.
He immediately established a “post-first” creative process, reverse engineering projects from delivery back to the brief, transforming the Brooklyn-based photo production service business into an award winning international film production company with satellite outposts in Barcelona, London, Los Angeles and Berlin.
He built and curated the PF Gallery, an art gallery catering to local artists and community movements which spawned the annual Picture Farm Film Fest and the It Doesn’t Not Work hydrodynamic design expo.
In 2019 he was named a Small Business Administration Small Business Person of the Year and a Made In NY/Brooklyn Workforce Innovations Outstanding Employer for developing internship and mentorship programs and centralizing a community engagement ethos at the company.
He has spoken at SXSW about how to make the advertising industry more inclusive, at Advertising Week New York about how to optimize for an evolving digital world, at Amazon Studios about building inspiration into a business value system and has participated in round tables at the NYC Mayor's Office of Media & Entertainment about professional training programs.
He has been interviewed by AdForum, Creativepool and Huck Magazine.
Other personal honors include:
2023 Telly for Direction
2023 Webby, Shorty and Signal Awards Nominee for Direction
2021 Berlin Fashion Film Festival Shortlist for Art Direction
2018 LeBook Connections Paris Gold Medal
2016 Webby Awards Nominee Best Editing
2015 Emmy for Outstanding Promotional Announcement
2015 Sports Clio for Commercial Filmmaking
2015 LeBook Connection London & Stockholm Gold Medal
2014 La Jolla Fashion Film Festival Best Creative Nominee
2014 PDN Award for Best Video
2013 Vimeo Staff Pick
And during his time at Picture Farm as Executive Creative Director and Executive Post Producer, the company enjoyed wide critical success:
2022 Platinum Viddy • 2022 Platinum Marcom • 2022 AVA Gold Medal • 2020 Cresta Bronze – Brand Entertainment • 2020 AICP Shortlist Documentary Editorial • 2019 Short of the Year • 2019 Vimeo Staff Pick of the Year • 2019 Ciclope Festival Weird Silver • 2019 Ciclope Festival Location Shortlist • 2019 Ciclope Festival New Talent Shortlist • 2019 Byron Bay Film Festival Director’s Award • 2019 Coast Film Festival Selection • 2019 Short of the Week • 2019 D&AD Graphite Pencil • 2019 Webby Honoree Documentary • 2019 Webby Nomination • 2019 American Photography 35 Awards • 2019 Sundance Film Festival • 2018 Adweek Ad of the Day • 2018 Creativepool Advertising-Branded Content-Digital-Social Shortlists • 2018 LeBook Connections Paris Gold Medal for Fashion Video • 2018 PromaxDBA Awards Nominee • 2017 Source Creative Top 100 Spots • 2017 Gold Clio • 2017 AAF Addy Awards Gold • 2015 Lampden Bronze Advertising Award • 2015 New York Festival – 3rd Place • 2015 Cannes Lion Bronze • 2015 Cannes Lion Bronze • 2015 Die Klappe Bronze Medal • 2014 Sundance U.S. Dramatic Directing Award • 2014 PDN Award for Best Video • 2013 Cresta Bronze • 2013 Times Square Midnight Moment
Toddy is particularly proud of his work with fellow filmmakers creative directors and agency teams for partnerships with Nike, West Elm and Laura Mercier, to name a few, where he helped craft approaches in the creative phase, built teams to meet specific needs for production and supervised the editorial process through delivery.
In 2023 he left the company to recharge and ultimately continue partnering with interesting thinkers, fellow artists, brands and foundations.