LAURA MERCIER BRAND RELAUNCH

Toddy directed and edited three spots for the cosmetics brand Laura Mercier. Shooting with the cinematographers James Medcraft in New York and Axel Cosnefroy in Buenos Aires and Paris, Toddy brought the footage home to edit in Brooklyn with help from Dannette Mehalik and Regina Spurlock.

The Tinted Moisturizer campaign was shot to accommodate an anthem broadcast spot and four break-out character stories for social media.

EDITING & EXEC. POST PRODUCING

Working intimately as a collaborator with the brand creative department for three years, Toddy also operated as the supervising editor and executive post producer, overseeing, in the edit suite and throughout the creative post process, much of the brand’s campaign, social, tutorial and digital video creation.